The Rise of 360-Degree Videos ─ What Marketers Need to Know


Modern technologies are offering us countless possibilities these days, aren’t they? If you are a marketer, you will be happy to see so many options to make your brand more visible. Not only that, these options will certainly make your brand identity as best as it can be.

Of course, this does not mean there is a magic staff that will make all the moves you make perfect. You would need to focus on countless factors to make it happen. One of the concepts that are literally on fire these days is video marketing.

Sure, this is not a new concept. But we would like to say that the latest trends in video marketing are slowly taking over the older ones and they will certainly play a massive role in the future. The most prominent one is certainly making 360-degree videos. If you need these, be sure to visit Synima.

Now, let us address this trend in greater detail.

A New Form of Storytelling


Storytelling is one of the most important factors in marketing. People love stories, and coming up with a compelling narrative about a brand certainly bears fruit.

Surely, this is not an easy thing to do. You will find whole departments thinking about scenarios for commercials, videos, and the brand as a whole. That is exactly where 360-videos come to the stage. They are an entirely new form of storytelling they can utilize.

On YouTube, you will see that people address this concept as spherical videos. It is a synonym that should not confuse you by any means.

You will see that this concept has become quite a powerhouse on YouTube, where some of the biggest companies and influencers have decided to utilize it to make their content more interesting than before.

The concept revolves around the possibility provided to the viewer to control the camera itself. Naturally, the content is pre-recorded, but the technology makes it possible for the viewer to see not only the locations around it but also the locations in front of the camera at the same time.

When you think about it, it is nothing short of exceptional. It was not available just a couple of years ago.

The Benefits of This Approach


Contrary to popular belief, 360 videos are not great only for viewers but for the brands as well. They can certainly capitalize on the factors this concept can provide. The technology fits the situations where the viewers are in need of much more information than usual.

At the same time, brands can provide their potential and loyal customers with as much information as they might want to.

B2B companies can use this concept to provide information about their products and behind-the-scenes information as well. It is an efficient way for them to present what they offer with transparency.

Currently, transparency is easily the most important thing consumers want, alongside personalization. Therefore, nobody should be surprised why so many B2B companies opt for this concept.

B2C companies also find 360 videos to be of exceptional use. While this may seem strange at first, just think about how many videos are available out there. A good example of this concept in full swing is a virtual tour.

You will find numerous virtual tours offered by resorts, hotels, beaches, and many other participants in the hospitality industry. The same can be said about the automotive industry.

Commercial Sales Boost


The most important reason why marketers should utilize this concept is its ability to boost commercial sales massively. Of course, the content they make should be top-notch. Nevertheless, consumers crave the best possible insight into every product before they make a purchase.

Surely, this is a concept that makes this possible. Potential consumers can see even the smallest of details. That is why we mentioned that the hospitality and automotive industries could reap massive benefits from making 360 videos as a part of their marketing campaign.

Think about it: consumers who rely on online purchases can only rely on the visual aspect. When we have that in mind, there is no doubt why so many are interested in making this a part of their marketing campaign. The only problem with this concept is the equipment, which is still somewhat expensive.

Therefore, small businesses cannot always count on obtaining it. Fortunately, the equipment will become more accessible; there is no doubt about it.

What Does the Future Hold?


Now that we know all of these things, there is only one question that still begs the question. Is this concept the future of the market? By the looks of it, it certainly is. If you check it out now, you will see that the global market for these videos has grown by 81% from 2016 to 2024.

But it must be said that this is only an indicator of what we can expect in the future. The growth will certainly continue.

Nowadays, we can see that it is a concept that has been added to mobile devices. Therefore, it will certainly become much more accessible than it ever was.

With that in mind, we can expect a number of content creators who will utilize this element. Since the number of users will grow massively in the future, we can expect the market to become massively bigger in the future, no doubt about that.

One of the reasons why 360 videos are the hottest trend out there is because they ensure a higher emotional engagement. Just think about the possibilities potential customers can have when they want to have an insight into the products they are interested in purchasing.

Of course, companies will need to invest their best efforts to make their promo content as best as it can be, which requires a lot of time and money.


As you can see, 360-degree videos are here to stay because of their countless benefits. We can be sure that marketers will certainly utilize it.

We are sure you will find this insight of ours to be of much help to understand the concept as a whole.

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